Client Name

Ronseal

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A Video on Demand advert in partnership with Channel 4.

Viewers catching up on TV through All 4 during the summer (2017) will be disrupted with a Ronseal ad featuring personalised audio urging them to do their DIY by name. This was the first time that consumers had been engaged with in this fashion.

Below is a version personalised for 'Gordon'.

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Role: Copywriter

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Bronze Winner 2018: Innovative use of Technology