Client Name
Ronseal
A Video on Demand advert in partnership with Channel 4.
Viewers catching up on TV through All 4 during the summer (2017) will be disrupted with a Ronseal ad featuring personalised audio urging them to do their DIY by name. This was the first time that consumers had been engaged with in this fashion.
Below is a version personalised for 'Gordon'.
Role: Copywriter
Bronze Winner 2018: Innovative use of Technology

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